The Tavernkeep is an NPC that can you can purchase various different goods from. He is a bald middle aged man who wears a blue tunic, brown trousers and a pale apron.
The Tavernkeep sells Cosmetics, Mission Consumables and Miscellaneous items. There are also categories for Featured Items, Bundles and Heroes but there are no items available for purchase in these categories. Emotes and Skins can be purchased for real world money, normally selling for $1 each.